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Improving the B2B user experience through the implementation of UX/UI best practices

OUTCOMES

Results of partnership

Implementation
of UX/UI practices

Implementing our best UX/UI practices, not only on the platform but, gradually, in all future processes.

Finished
design system

Plannedout, designed and deployed design system, ready for use in future products

M2M platform
redesign

Comprehensive enhancement of platform features (UX/UI, process logic, information architecture).

PROJECT

Genesis and business expectations

Our client, stc, has been operating and developing an M2M platform for several years, enabling B2B customers to manage SIM cards used in IoT devices — including purchasing cards and managing data packages. For a long time, the platform functioned as a primarily back-end solution. While it met its core objectives, it lacked user-friendliness and process optimisation tailored to the needs and behaviours of end users.

As the platform is used mainly by corporate clients and employees of large organisations, stc’s management decided to initiate a redesign focused on improving usability and the overall user experience. Initially, they partnered with a UK-based company whose UX/UI team carried out early-stage activities, including product discovery and user interviews. However, after six months of collaboration, stc stakeholders felt that the mock-ups did not reflect either the company’s business goals or actual user requirements.

Due to dissatisfaction with the previous vendor’s outcomes, stc began searching for a new partner to take over the project and continue development. This led to the engagement of the digital product design team at Altkom Software.

PROJECT TIME

June 2023 – present

INDUSTRY

Telecommunications

COUNTRY

Saudi Arabia

STC interface with login screen and main dashboard
The client

Who have we helped?

stc is the largest digital telecommunications provider in Saudi Arabia and one of the leading operators in the Middle East. The company offers landline and mobile infrastructure, cellular services, data transmission, mobile broadband internet, and cloud computing solutions.

Detailed analytics and charts from redesigned STC platform
REQUIREMENTS

Business challenges

The UX/UI team at Altkom Software joined the project after the bulk of conceptual work had already been completed by the previous company. Pressure of time meant we couldn’t simply go back and start with full product discovery from scratch. We had to analyse the data that had already been collected – and we discovered that they were incomplete. As a result, at the beginning of the project, we were plunged into unknown territory and we had to learn to work with the client and understand their expectations of the platform as we went along.

Thanks to our comprehensive approach, the client got not just hundreds of thoroughly tested UX mock-ups, but also a new design system created from scratch, based on which they can now more quickly develop new digital products.

 

However, our role doesn’t end here. Our UI designers support developers in transferring views to the platform accurately and we are getting down to work on more processes, this time from scratch, with full control over the requirement collection process.

ACTIONS

Project execution process

We analysed the data collected by the previous design team (product discovery and user interview data).

SIM management screen – redesigned STC interface
Solution

Scope and delivery model

The Connectivity Management Platform is used by two separate user groups:

  • External B2B clients for SIM card purchase and management operations;
  • Client’s employees in charge of customer service and platform maintenance (account managers, support teams, product teams).

 

Our task was to design and create screens/views for both groups under major time constraints. Due to the limitations in place, we had to reverse our usual process and try to be flexible: sometimes, we had to start our work by making UX mock-ups and only collect further requirements along the way.

 

We prepared UX process maps and created the client’s entire design system from scratch. Each larger chunk of work that was finished immediately underwent utility testing, and we only continued to work with UI elements on the tested mock-ups. The process was repeated until the entire platform was redesigned.

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