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11 min reading
Hyper-personalisation in Banking. A New Standard for Customer Relations
The customer doesn’t wait for the bank to ask questions. They expect the answer to already be there. In an era where decisions are made in split seconds, and loyalty hinges on a single click, personalisation has ceased to be an add-on. It has become a prerequisite for survival and growth – in relationships with both individual and business clients. Mass banking is losing its relevance. Customers expect their bank to know them, understand them and anticipate their needs before they’re even expressed. That is why hyper-personalisation is now the new standard and the key to loyalty, effective sales and long-term competitive advantage.
Karolina Marcinkowska
