OUTCOMES
Flexible Promotion
Management
Ability to flexibly define promotional campaigns and pricing policies for different product groups, locations, and station types – supporting sales targets.
Improved Operational
Efficiency
Significant streamlining of station staff operations through simplified POS handling and better synchronisation of pricing and promotion data across systems.
Advanced Sales
Analytics
Access to in-depth performance analysis of promotional campaigns and product margins, enabling accurate, real-time pricing and marketing decisions.
PROJECT
The history of cooperation between BP and Altkom Software spans more than 20 years. During this time, we have provided dozens of dedicated solutions, supporting the internal and external processes of the organisation (for example: a fuel pricing management system, a business travel settlement system, a CRM system for the gas sector, a system supporting the management of contractual policy across Europe).
The project described below focuses on the development and creation of software aimed at defining different prices for products sold in stores at fuel stations, depending on location and the dedicated promotion.
The client’s department, responsible for direct sales, faced issues with organising work. This was due to a very complex system of promotional campaigns (for single products, sets, multi-packs, etc.), which additionally changed dynamically and covered the entire range of fuel stations. However, this was not clearly reflected in the cash register system, making it difficult for cashiers to apply promotions and prolonging customer service.
PROJECT TIME
2014
INDUSTRY
Energy
COUNTRY
Poland
SERVICES AND SOLUTIONS
TECHNOLOGIES
Oracle
.NET
Windows Forms
C#
PL/SQL
Spring Boot
BP is a global energy company specialising in the exploration, extraction, processing and sale of oil, natural gas, petrochemical products, or renewable energy. Currently, BP is the third-largest petrochemical company, employing over 100,000 people and operating nearly 22,600 fuel stations worldwide.
The Altkom Software team handles assigned tasks and challenges exceptionally well. They consistently deliver more than promised and never make commitments they can’t keep. Their work is often completed well ahead of schedule. They stand out for their exceptionally high standards in design, project management, and execution.
ACTIONS
Identifying the topic and analysing the client’s needs. Creating user stories.
The work carried out included the development and preparation of a solution to define product prices based on a range of different factors. As a result, based on the established rules, the same product could have a different price in each of the BP station stores in Poland.
Creating price lists was based on a multi-level hierarchy of rules related to locations, types of station, type of product, bundled sales of several products, dedicated promotional campaigns, organised in a particular region or across Poland.
All prices approved in this way were sent to a dedicated station system, which then distributed the data to the stores and cash registers accordingly. Based on the data in the system, it was possible to create cross-sectional reports (e.g. about historical promotional campaigns or those planned for the near future).
An additional module defined the order of current promotional items presented at the cashier’s position. In this way, despite frequently changing prices, the cashier could quickly find the relevant data and promotional terms.
