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8 min reading
When does a feature roadmap start to weaken a bank’s mobile app?
You keep adding new capabilities. The app now lets customers do more than pay a bill — they can also purchase a subscription or use additional services. And yet the number of negative reviews, abandoned journeys, and customer service contacts keeps rising. In an era of neobanks, rapid product iteration, and AI models that can recognize customer behaviors, banks face a seemingly difficult choice: accelerate development or get the basics in order first. In this article, we show that the real issue is not choosing between growth and strengthening the fundamentals, but getting the sequence of actions right.
Jakub Szeszko
